Lombok in the limelight: Talking tourism with Taufan Rahmadi – TravelMole

From day one, Taufan has been on a mission to ‘create a wave,’ and in doing so virtually transform the mindset of conventional tourism promotion in the regions. The Nusa Tenggara Barat (NTB) province – comprising Lombok and neighbouring Sumbawa – has a tourism promotion budget of a miserly rp 6 billion (about $450,000) which is less than 10% of Bali’s funding. These limited resources call for a more creative approach, says Taufan.

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